Salcedo-Marx
PROJECTS
CAMPAIGN: Police Officers. CLIENT: Massachusetts Civil Service Unit. TARGET: Men and women ages 18-39. GOAL: Attract new demographic groups while retaining traditional ones to police work.
CAMPAIGN: Trust the Kids. CLIENT: City of Cambridge, MA. TARGET: Young adults who buy alcohol for minors. GOAL: Educate twentysomethings about the negative consequences of underage drinking.
CAMPAIGN: Things We Share. CLIENT: Massachusetts Diabetes Prevention & Control Program. TARGET: Hispanics, Blacks/African Americans and Portuguese speakers. GOAL: Make people aware that diabetes runs in families; encourage high-risk, low-income individuals to get tested.
CAMPAIGN: Firefighters. CLIENT: Massachusetts Civil Service Unit. TARGET: Men and women ages 18-31. GOAL: Attract new demographic groups while retaining traditional ones to firefighting.
CAMPAIGN: Breastfeeding Q&A. CLIENT: Massachusetts Women, Infants, and Children’s (WIC) nutrition program. TARGET: New mothers from Brazil and Haiti. GOAL: Educate about the advantages of and address common concerns about breastfeeding.
CAMPAIGN: Same Great Care. CLIENT: Massachusetts League of Community Health Centers. TARGET: Over 1M health center patients. Goal: Remind patients to get vaccinated and take care of underlying health conditions during the COVID-19 pandemic.
CAMPAIGN: Your Values CLIENT: Give Something Back /Business Products TARGET: Female office workers GOAL: Connect buying office supplies with women‘s real lives.
Salcedo-Marx specializes in marketing, communications, and consulting for healthcare, public safety, public health, life science, and other clients.
Our team came to advertising from journalism, graphic design, creative writing, and market analysis. Those experiences still shape the way we approach our projects. On-the-ground research, an eye for the story, and a deep understanding that what most engages people is other people—real people.
Our work aims to reach the whole demographic spectrum of 21st-century America.
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